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Anchor textual content with keywords helps search engines like google and yahoo perceive the context and relevance of the linked web page. The fear of every web optimization expert answers to the name “Google Update.” More often than not, Google updates can change the form of search engine optimization performance on many web sites. Meanwhile, rankings on keywords are also altering and some URLs may be overlooked. These main modifications could lead to lost links and orphan pages. By performing a lost hyperlink audit, you can fix any issues that occur due to updates and still use the search engine optimization juice of necessary pages. As a common rule, to attain your targets, first you need to have your ft on the bottom and know the place you may be.